A dominant leader in the volume segment, the company's latest move is designed to strengthen its presence in the value market as well.
Chief Minister C Joseph Vijay-led Tamilaga Vettri Kazhagam government on Wednesday allotted over Rs 1,000 crore to provide gifts of gold coin, ring and milch cows to beneficiaries to fulfill the election promise made by the party ahead of the assembly election this year.
To lure health-conscious consumers, who prefer lower intake of sugar, Mondelez is launching a variant of its most sold product Dairy Milk bar with 30 per cent less sugar.
Instant noodle from Nestle is not the first food brand in India to have faced a tough time though
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Bubbly is the latest in a string of brands that are touching the three-digit mark quickly.
The Mondelez portfolio in India also includes brands like Bournvita, 5-Star. Nikhat Hetavkar finds out how it stays relevant amid strong pushback from millennials over health effects of its products.
The market share of Mondelez, which owns Cadbury, for its premium brands is way ahead of competitors, despite stiff fight in this arena.
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De-scaling of businesses, job losses and subsequent impact on disposable incomes has created negative sentiment among traders, business owners and workers alike, says Abhishek Waghmare.
Your sunscreen should contain mineral sun blocks like zinc oxide, titanium dioxide and iron oxide, says cosmetologist Dr Rinky Kapoor.